Understand and accept this, and know that your customers and advocates will step up for you as a brand. Whether people don’t agree with your particular cause, question what it has to do with your business, or believe you should be supporting some other issue instead, there will be some naysayers out there. Starbucks has been criticized numerous times for its holiday cups, but continues to design them. Nike can attest to this after the buzz its ad featuring Colin Kaepernick has received. If your company decides to go all in with purpose and live it day in and day out, it’s important to recognize that you’re opening yourself up to criticism. Nancy Mahon, Senior Vice President at MAC and Global Executive Director of the Global AIDS Fund writes: “ The MAC AIDS Fund is truly the heart and soul of our company-there is commitment to the cause at every level.” Key takeaway #3: Not everyone’s going to agree with you. Any sort of branding or campaign you do about purpose will be much more meaningful if it’s based on the values that matter to your community. What do they care about? Perhaps your employees are already involved in grassroots initiatives that are related to a cause that matters to them. Key takeaway #2: Purpose should flow from bottom to top. And with the money they’ve raised through this campaign, they’ve been dedicated to addressing the link between poverty and HIV/AIDS and supporting organizations that provide services to people living with HIV/AIDS. Choosing drag icon RuPaul as their first face of VIVA GLAM (and over the years other celebrities such as Lady Gaga, Elton John, and Boy George) resonated because the company had already created the MAC AIDS Fund. In MAC’s case, the company started with the idea of raising money and awareness for HIV/AIDS, an issue that particularly affected the fashion community. Key takeaway #1: Don’t say you support something you can’t back up through actions.īefore you start a communication campaign about committing to a purpose (whether it’s LGBTQIA rights, equal pay, parental leave) make sure you are already doing it.
#Bloomingdales mac cosmetics hiring professional#
Here are a few of the takeaways she shared that every Talent and HR professional can get inspired from.
Andrea discussed some of the approaches MAC has taken to embed a spirit of inclusion into the company culture. I had the opportunity to hear Andrea Flynn, Vice President Global Corporate Citizenship and Sustainability at MAC Cosmetics speak at INBOUND 18. And it matters to candidates, too 84% of millennials prioritize working for a company whose purpose they support. This matters to consumers since 88% have said they’d buy a product from a company that leads with purpose. The VIVA GLAM initiative, raising funds through the sales of lipstick, has donated over $400 million to provide services to people living with HIV and AIDS through the MAC AIDS Fund. MAC foundation is formulated for all ages, all races, all genders, always.When it comes to living up to values of diversity and inclusion (D&I ), MAC Cosmetics is a brand that puts its money where its mouth is-literally. Liquid and powder foundation formulas in a velvet matte finish with an all-inclusive spectrum of undertones and shades. The brand’s cult-favorite foundation collection is Studio Fix, long-wearing beauty products that launched in the early ‘90s. Known as the holy grail of setting sprays, vitamin-rich Prep + Prime Fix+ face mist sets and prolongs makeup, sheers out foundation, intensifies color and acts as a midday refresher-all in one spritz. The reason? It looks incredible on almost any person who wears it. Our most famous matte red lipstick, Ruby Woo, is a global best-seller. MAC Cosmetics has the most-coveted lipstick lineup around, with creamy lipstick, Lipglass lip gloss, and liquid lipstick. From ultra-matte to high gloss, subtle to bold, MAC lipstick has a shade and texture for everyone. Their values of creativity, self-expression and artistry have made MAC Cosmetics a world leading–and most inclusive– makeup brand.Ī proud community of professional makeup artists, MAC Cosmetics is at the forefront of setting trends, collaborating with the stars of fashion, art, music and pop culture. The world’s leading professional makeup authority, MAC Cosmetics is the original pop-culture beauty brand.
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